During a press conference on July 3, 2025, Up Sí Vale reaffirmed its commitment to sustainability through concrete actions benefiting vulnerable communities and promoting environmental and social well-being in Mexico. Since 2024, the company has developed programs such as Backpack, supporting 374 children with food and school supplies in Chimalhuacán, while promoting volunteering, environmental campaigns, and responsible operational practices—building a sustainable model projected through 2026.
Pillars of Sustainability at Up Sí Vale
Up Sí Vale’s commitment is based on three fundamental pillars guiding its initiatives and strategies to create social and environmental impact:
- Philanthropy and Volunteering. This pillar strengthens social fabric through long-term investments and active employee participation. Projects like Backpack provide food to vulnerable children, while volunteers engage in activities at animal shelters and care homes. In 2024, 174 volunteers participated in various activities directly impacting over 200 people. The company also promotes art and culture as tools for social awareness, sponsoring exhibitions such as “20 años: un arte under construction.”
- Training and Awareness. Up Sí Vale focuses on education and empowerment of both employees and the community. The Environmental Week 2025 served as a key platform for encouraging sustainable habits through recycling campaigns, workshops on circular economy, and planting 570 trees. The company fosters diverse and inclusive spaces and prioritizes overall well-being through physical and mental health programs that support employee retention and personal development. More than 1,500 hours of training on sustainability, diversity, and inclusion were delivered between 2024 and 2025.
- Sustainable Operational Practices. Sustainability is integrated into the company’s core operations. This includes using responsible materials (over 1.6 million envelopes with responsibility labels), effective recycling of paper and plastic, process traceability and security, as well as ongoing measurement and reduction of carbon footprint. Up Sí Vale maintains emissions below the regulatory threshold of 5,000 annual tons of CO₂, reporting approximately 2,550 tons in the last year. The company also participates in green investments aligned with the Sustainable Development Goals (SDGs).
Social and Environmental Commitment with Measurable Results
Up Sí Vale has integrated sustainability as a strategic pillar guiding operations and relationships. One flagship project is Backpack, carried out in partnership with the Alimento para Todos foundation, supporting 374 children aged 6 to 12 in vulnerable communities such as Soa, Chimalhuacán.
(“En Backpack entregamos kits quincenales con despensa y mochilas escolares para que los niños puedan concentrarse en su educación,” explained Víctor Lupián, program manager.)
Active employee participation is essential:
(“Llevamos un grupo para entregar personalmente los kits, lo que promueve una conciencia social profunda entre nuestro equipo,” commented Lucie Johanna Léa Rousseau, Chief of Staff & ESR.)
In 2024, 174 volunteers took part in activities impacting more than 200 people directly, including visits to animal shelters and support for care homes.
Continuous Training and Overall Well-being
The company organizes events such as Environmental Week 2025. Leaders noted that over 100 kilos of clothing were collected for recycling and that 570 trees were planted. Workshops on circular economy educate employees about their environmental impact.
Up Sí Vale prioritizes employees’ physical and mental health. The “Un paso por tu salud” program encourages physical activity through internal competitions and offers ongoing psychological support via the MiDoc Online app, available to employees and their families.
(“Más de 1,500 horas de capacitación se han impartido desde 2024 en temas que van desde sustentabilidad hasta diversidad e inclusión,” reported Lucie Rousseau.)
Innovation in Occupational Health and Sustainable Finance
Up Sí Vale stands out by integrating innovative digital tools like MiDoc Online for continuous medical assistance. The company also participates in BONDES G, U.S. federal green bonds financing projects aligned with the SDGs.
Annual carbon footprint measurement since 2016 allows precise knowledge of emissions to implement effective reduction strategies. (“No estamos estáticos; buscamos mejora continua,” assures Víctor Lupián.)
Inclusion: Safe and Diverse Spaces
The company fosters a diverse and inclusive work environment through specialized training. It has collaborated with organizations such as Iluminemos por el Autismo to raise awareness about different realities.
(“Buscamos construir espacios seguros, diversos y empáticos donde todos se sientan valorados,” emphasized Lucie Rousseau.)
Transparency and Commitment to Continuous Improvement
Up Sí Vale holds certifications such as Socially Responsible Company (ESR) and the EcoVadis gold medal. These evaluations help identify strengths as well as areas for improvement to enhance their initiatives.
While acknowledging significant progress, leaders admit challenges remain:
(“Queremos seguir reduciendo nuestra huella ambiental y ampliar el impacto social para consolidar un modelo sostenible auténtico,” adds Víctor Lupián.)
A Call for Collective Impact
Up Sí Vale invites other companies, employees, and the community to adopt responsible practices that generate real change. (“Pequeñas decisiones sostenidas pueden transformar entornos laborales, impulsar comunidades y cuidar el planeta,” concludes Lucie Johanna Léa Rousseau.)
Conclusion
Up Sí Vale demonstrates its commitment to sustainability by integrating social, environmental, and operational practices into its corporate strategy. The company has implemented initiatives in philanthropy, training, and sustainable development that reflect an ongoing dedication to positive impact. However, the lack of external sources and testimonials limits the ability to fully verify these results. It remains important to clarify:
- What specific indicators are used to measure the success and reach of programs like Backpack and environmental campaigns?
- What testimonials or detailed cases exist to confirm real impact in beneficiary communities?
- How are challenges encountered during sustainable strategy implementation managed and evaluated?
- What concrete plans does Up Sí Vale have to innovate and strengthen its sustainability commitment in coming years?
- How are clients, suppliers, or other external actors involved to amplify collective impact?
Glossary
- Green Bonds (BONDES G): Financial investments supporting environmentally friendly projects.
- Circular Economy: A system where materials are reused and recycled to avoid waste.
- Carbon Footprint: Amount of polluting gases emitted by daily or industrial activities.
- Philanthropy: Financial or material support for cultural or social projects to facilitate their operation.
- NOM-035 Standard: Mexican regulation protecting workers’ mental health and well-being at the workplace.
- Sustainability: Acting today while ensuring future generations also have what they need.
- Corporate Volunteering: Employees’ participation in social or environmental activities without extra pay.
