Agriculture, regarded as the Earth’s most valuable work, is essential for human nourishment and livelihood. BASF, a company with 160 years of global innovation, has decided to honor Mexican farmers with the unveiling of a commemorative mural in Mexico City. The company shares how it is helping farmers grow more with fewer resources, promoting a more sustainable future.
Key Highlights
- BASF celebrates 160 years of innovation with a mural in Mexico City.
- The “For the Love of Agriculture” campaign reinforces BASF’s commitment to farmers.
- Mexico is a global leader in food production and export.
- Farmers face challenges such as climate change and resource scarcity.
- BASF offers innovative solutions to improve agricultural productivity.
- The company aims for a sustainable agricultural future through resource efficiency.
- Initiatives like Wings for the Field and Kajve support sustainable agriculture.
BASF celebrates agriculture and its commitment to food security
BASF, with over 100 years of history in the agricultural sector, has demonstrated its commitment to Mexican farmers through innovative solutions aimed at improving the efficiency and sustainability of farming. In a world where the population is expected to reach 9.7 billion by 2050, agriculture faces the challenge of feeding more people with fewer resources. BASF is working tirelessly in research and development to provide solutions that enable farmers to meet these challenges.
The mural unveiled in the Roma neighborhood of Mexico City symbolizes BASF’s mission: connecting innovation, customers, and society to build a sustainable future. This mural adds to other BASF initiatives, such as Wings for the Field and Kajve: Sustainable Coffee, which aim to support farmers on their path to sustainability.
“This mural symbolizes our mission: We do everything we can to build a sustainable future for agriculture by connecting innovation, customers, and society, showing how we provide innovative, connected, and sustainable solutions to meet the changing needs of agriculture and elevate the success of farmers and producers at every stage, from crop selection to harvest,” said Michael Duerk, head of BASF’s Agricultural Solutions business in Mexico.
Innovation for a Sustainable Future
Michael Duerk emphasizes the importance of innovation in achieving food security. BASF combines seeds, crop protection, and digital services to offer comprehensive solutions. The company is committed to continuing its investment in innovation that enables farmers to tackle climate change, preserve resources, and meet the growing demand for food.
Conclusion
BASF positions itself as a strategic ally for farmers, offering solutions that drive productivity and innovation. This commitment is reflected in concrete actions such as unveiling the mural and developing cutting-edge crop protection products. The company invites everyone to join the mission of growing more with less, promoting a more sustainable agricultural future. We encourage you to explore more about BASF’s initiatives and their impact on modern agriculture.
